The NuChoice Story

Founded in 2002, the NuChoice story began with the vision of John and Catherine Edwards to create an innovative line of nutritional and weight loss products. With over 30 years of management experience and personal success in the Direct Sales Industry, the Edwards knew the products must be of the highest quality, safe, effective, unique, and designed for repeat consumption.

The Edwards commissioned Lee Cowden, M.D. to assist them in the development of nutritional products that would consist of only the most bio-available, hypo-allergenic, and purest nutrients available. Dr. Cowden is board certified in internal medicine, cardiovascular disease, and clinical nutrition. Dr. Cowden has authored numerous books, abstracts and articles on cancer prevention including: Longevity and An Alternative Medicine Definitive Guide to Cancer.

To learn more about the opportunities available as an independent distributor, view our Compensation Plan Here.

NuChoice Founders, President & Executive Vice President

John & Catherine Edwards have been leaders in the direct selling and network marketing industry for over 30 years. The Edwards have built multi-million dollar sales organizations and trained thousands of salespeople during their distinguished careers.

Together, Catherine and John Edwards co-founded a cosmetic company in 1982 and within 5 years grew the business to over $50 million in sales per year. The Edwards served as president of this thriving direct sales company where they personally managed over 125 corporate sales managers across the United States, Canada, England, and the Bahamas.

In 1992, the Edwards joined a 30-year-old nutritional and skin care company based out of southern California where they developed and managed sales departments in six international markets.

The Edwards have worked closely with the Direct Sales Association over the years and served as consultants for several companies in the industry.