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NuChoice
was launched in January of 2002. The Company was founded
by John & Catherine
Edwards.
The
NuChoice story began with the vision of John and Catherine
Edwards to create an innovative line of nutritional
and weight loss products. With over 30 years of management
experience and personal success in the Direct Sales
Industry, the Edwards knew the products must be of the
highest quality, safe, effective, unique, and designed
for repeat consumption.
The Edwards commissioned
Lee Cowden, M.D. to assist
them in the development of nutritional products that
would consist of only the most bio-available, hypo-allergenic,
and purest nutrients available. Dr. Cowden is board
certified in internal medicine, cardiovascular disease,
and clinical nutrition. Dr. Cowden has authored numerous
books, abstracts and articles on cancer prevention including:
Longevity and An Alternative Medicine Definitive
Guide to Cancer.
After 12 months of product
research and development, the NuChoice products were
introduced and the administrative systems to support
the growth of the company were initiated.
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